REAL has a plethora of surfboards in stock. This ad showcases some of the best selling or unique boards in their line up. After throwing out the first concept, I tried to push again for a clean simple yet bold layout. Each of the boards were photographed and cutout in Photoshop then applied to the overall composition. It was a tedious undertaking under a very tight deadline. The ad is Surfer Magazine looked stellar in the magazine (especially compared to the other ads!) and people have already started mentioning it when purchasing their new surfboard from REAL Watersports.
