To complete my Master in Entrepreneurship program, I joined forces with Plymouth Ventures a Venture Capital firm in Ann Arbor, Michigan for the 2013 Summer Practicum eFellowship. Plymouth Ventures does not typically take on summer assignments, but I was well poised to add value to their firm over the summer without being looked after or micromanaged.
I focused my efforts in two parts over the summer. The first was to dive into the day-to-day of a venture capitalist. I did this by attending board meetings, new investment opportunity pitches, doing research and one-on-one meetings with the partners. The second half was a branding overhaul. I was able to create a unified branding and marketing approach along with a customized website that is expandable for years to come. It was a productive summer for both myself and the firm. Below are some of the graphical work created for the firm.
