The new DaKine light boxes showed up today. One of the new graphics is a sequence shot of Jason Slezak from last summer. It was one of the best photo shoot sessions to date. The session consisted of Jason and Dre hitting the kicker over land gapping two barrels. Here is the post from that session. Its good to see some of my work hanging in the shop, especially in a DaKine AD!
The Watermen’s Retreat bag was a new project. They wanted to have a re-usable bag for the guests to use for groceries and to take to the beach with them. We went with the all black bag and a traditional logo hit to give it relatively classic look.
Ryan’s Profile showed up on Best Kiteboarding website today. We did a quick shoot for this last week. So check it out HERE.
Some of the new shipment of REAL hats showed up today. I was pretty excited on how well the designs and the hats came out. Most of these hats are foam so that you can kite or surf with them and they will float when you fall. Tommie and Jason helped me out on the design. They should be on sale soon!
I again had a very fun fire drill yesterday. I needed to create a quick commercial for the up coming REAL Swap Meet, April 17-18. I just grabbed a couple clips from last years event and made a quick little edit for the second REAL TV Commercial.
Sunday afternoon I headed down to Frisco to hangout with some of the MI Crew who made their way into town the last few days. There was a lack of both wind and waves so we just hung out for a bit. Then I headed back up north and took a couple shots of my photos that are now hanging up in Watermen’s Retreat. I was only able to get about half of the rooms done tonight. More to follow.
For More Photos Click HERE.
Some print material showed up today. The Watermen’s Retreat rack card and Donna’s new business card showed up. The rack card was designed by JD Media. They used my photo of the REAL backyard/boat basin on the front of the rack card for some extra pop.
Donna’s card came out really well. The only issue I really had with it is the finish seems to be a bit too glossy with the black and reviles fingerprints quite easily. But the layout and printing turn out top notch.
Today, I received the assignment to create REAL’s first television commercial. Here was the hitch; I had one day to create the ad. I used a couple shots I had taken over the last season to create it. I based the graphics off REAL’s new trifold handout. With the very short amount of time I had to do this, I think it turned out well. This will be playing on a handful of the local cable channels, so when your in Cape Hatteras, NC look for it!
It’s the spring and that means its time for spring cleaning and new décor. Before leaving for the Utah Snowkite Trip I did a massive order for the redecoration of the Retail shop. We redid the front entrance to the shop. The graphics were put up this weekend while I was out of town, and they turned out amazing.
On the left side of the door is the Triple-S ad I did for Kiteboarding magazine. On the left side of the door is the Triple-S invitational list.
The next thing was the entrance from the retail space to the REAL Lesson Center. I tried to go for a simple yet tasteful graphic that wouldn’t be too overwhelming but yet would still give branding to the REAL Lesson Center. The etched glass look turned out killer!
The doors leading from the REAL Lesson Center to the back deck were also done with a full window graphic. We did a couple graphics for the Real Rental Shop as well.
The Watermen’s Retreat doors were done simply with the logo. Above that on the deck was one of my favorite graphics. Its just a REAL logo hit but with some cool detail.
On the back deck we printed up a couple new banners. One being the Triple-S invitational list and the REAL PERU Trip.